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Allure

Regal and Elegant
Allure is known for sparkly lace, dramatic silhouettes, and beaded details. These gorgeous, feminine styles will make you feel like a total goddess.

From glittering crystal beadwork sprinkled across floral appliques to delicate spaghetti straps, Allure has something beautiful for every bride. Romantic off-shoulder silhouettes, feminine laces and timeless Mikado all partner with statement-making accents to craft the perfect bridal look. This collection is priced at $1800 to $3200. Let our trained bridal stylists assist you at our intimate boutique in historic downtown New Braunfels with our big city selection and small town service.

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A1498P Allure Bridal

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A1499 Allure Bridal

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A1499LNS Allure Bridal

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A1403 Allure Bridal

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A1403LSK Allure Bridal

A1408J Allure Bridal

A1408J Allure Bridal

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A1411CP Allure Bridal

A1411CP Allure Bridal

A1417 Allure Bridal

A1417 Allure Bridal

A1420T Allure Bridal

A1420T Allure Bridal

A1350P Allure Bridal

A1350P Allure Bridal

A1351 Allure Bridal

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A1351SL Allure Bridal

A1356 Allure Bridal

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A1356NS Allure Bridal

A1358 Allure Bridal

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A1359 Allure Bridal

A1359 Allure Bridal

A1361L Allure Bridal

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A1362T Allure Bridal

A1362T Allure Bridal

A1363 Allure Bridal

A1363 Allure Bridal

A1363A Allure Bridal

A1363A Allure Bridal

A1364 Allure Bridal

A1364 Allure Bridal

A1364A Allure Bridal

A1364A Allure Bridal

A1364AL Allure Bridal

A1364AL Allure Bridal

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A1364L Allure Bridal

A1365 Allure Bridal

A1365 Allure Bridal

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A1366 Allure Bridal

A1366 Allure Bridal

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A1367AT Allure Bridal

A1367AT Allure Bridal

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A1305L Allure Bridal

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A1315 Allure Bridal

A1315 Allure Bridal

A1316L Allure Bridal

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A1316ZL Allure Bridal

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A1317Z Allure Bridal

A1321SL Allure Bridal

A1321SL Allure Bridal

A1251L Allure Bridal

A1251L Allure Bridal

A1256SL Allure Bridal

A1256SL Allure Bridal

A1256T Allure Bridal Train Only

A1256T Allure Bridal Train Only

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CONTACT US

275 S. Seguin Ave
New Braunfels, TX 78130

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HOURS OF OPERATION
  • Monday: 9:30-5:30
    Tuesday: 9:30-5:30
  • Wednesday: 9:30-5:30
    Thursday: 9:30-8:00
  • Friday: 9:30-5:30
    Saturday: 9:30-4:00
  • Sunday Closed
  • Call to book an after hours VIP appointment!
INFORMATION & FORMS
About Us
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The Knot Best of Weddings - Hall Of FameCelebrations Bridal and Prom
  • Wedding Dresses

    • Overview
    • Grace & Joanie
    • Bridal by Designer
    • Bridal Accessories
    • Request Appointment
    • Semi-Annual Sample Sale
    • View All
  • Plus Size

    • Overview
    • Request Appointment
    • View All
  • Mothers

    • Overview
    • Mothers by Designer
    • Request Appointment
    • View All
  • Prom

    • Overview
    • Model Search
    • Request Appointment
    • Tuxedos & Suits
    • View All
  • About Us

    • Overview
    • Meet the Team
    • Plan Your Visit
    • Upgraded Appointments
    • Alterations
    • Blog
    • FAQs
  • Tuxedos & Suits

    • Overview
    • Purchase Suits and Tuxedos
    • Rental Suits and Tuxedos
    • Fitting Guide
    • Request Appointment
    • Submit Tux Measurements
    • View All
  • Contact Us

    • Overview
    • Request Appointment
    • Directions to Store
    • Social Media
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Shop by Event

  • Wedding Dresses
  • Mothers Dresses
  • Prom
  • Tuxedos and Suits

Wedding Dresses

  • Allure Wedding Dresses
  • All Who Wander Wedding Dresses
  • Amy & Eve
  • Essense of Australia
  • Grace & Joanie Wedding Gowns
  • Maggie Sottero Wedding Dresses
  • Morilee Wedding Dresses
  • Stella York Wedding Dresses

Mothers

  • Cameron Blake Mothers Dresses
  • Feriani Couture & Gia Franco
  • MLNY Mothers Dresses
  • Montage Mothers Dresses

Tuxedos & Suits

  • Tuxedo and Suit Purchase
  • Tuxedo and Suit Rentals

More Styles

  • New Arrivals
  • Plus Size Wedding Dresses
  • Sale Wedding Gowns