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  • Allure
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Allure

Regal and Elegant
Allure is known for sparkly lace, dramatic silhouettes, and beaded details. These gorgeous, feminine styles will make you feel like a total goddess.

From glittering crystal beadwork sprinkled across floral appliques to delicate spaghetti straps, Allure has something beautiful for every bride. Romantic off-shoulder silhouettes, feminine laces and timeless Mikado all partner with statement-making accents to craft the perfect bridal look. This collection is priced at $1500 to $2400. Let our trained bridal stylists assist you at our intimate boutique in historic downtown New Braunfels with our big city selection and small town service.

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Allure Bridal A1261L

A1261L Allure Bridal

 
Allure Bridal A1250

A1250 Allure Bridal

 
Allure Bridal A1252L

A1252L Allure Bridal

 
Allure Bridal A1255WLS

A1255WLS Allure Bridal

 
Allure Bridal A1259L

A1259L Allure Bridal

 
Allure Bridal A1260W

A1260W Allure Bridal

 
Allure Bridal A1255W

A1255W Allure Bridal

 
Allure Bridal A1263L

A1263L Allure Bridal

 
Allure Bridal Train Only A1256T

A1256T Allure Bridal Train Only

 
Allure Bridal A1264L

A1264L Allure Bridal

 
 A1216

A1216

 
 A1208

A1208

 
 A1203

A1203

 
 A1200

A1200

 
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A1202

 
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A1213

 
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A1211L

 
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A1218L

 
 A1204

A1204

 
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 A1207L

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A1219L

 
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A1210SL

 
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A1212SL

 
 A1214SL

A1214SL

 
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A1215L

 
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A1217SL

 
Allure Bridal A1156

A1156 Allure Bridal

 
Allure Bridal A1153

A1153 Allure Bridal

 
Allure Bridal A1161

A1161 Allure Bridal

 
Allure Bridal A1162

A1162 Allure Bridal

 
Allure Bridal A1150

A1150 Allure Bridal

 
Allure Bridal A1164

A1164 Allure Bridal

 
Allure Bridal A1167

A1167 Allure Bridal

 
Allure Bridal A1155

A1155 Allure Bridal

 
Allure Bridal A1163

A1163 Allure Bridal

 
Allure Bridal A1159

A1159 Allure Bridal

 
Allure Bridal A1154

A1154 Allure Bridal

 
Allure Bridal A1168

A1168 Allure Bridal

 
Allure Bridal A1169

A1169 Allure Bridal

 
Allure Bridal A1160

A1160 Allure Bridal

 
Allure Bridal A1158

A1158 Allure Bridal

 
Allure Bridal A1151

A1151 Allure Bridal

 
Allure Bridal A1150P

A1150P Allure Bridal

 
Allure Bridal A1159W

A1159W Allure Bridal

 
Allure Bridal A1152

A1152 Allure Bridal

 
Allure Bridal A1165

A1165 Allure Bridal

 
Allure Bridal A1164L

A1164L Allure Bridal

 
Allure Bridal A1166

A1166 Allure Bridal

 
Allure Bridal A1157

A1157 Allure Bridal

 
Allure Bridal A1166L

A1166L Allure Bridal

 
Allure Bridal A1157W

A1157W Allure Bridal

 
Allure Bridal A1153L

A1153L Allure Bridal

 
Allure Bridal A1167L

A1167L Allure Bridal

 
Allure Bridal A1154L

A1154L Allure Bridal

 
Allure Bridal A1155W

A1155W Allure Bridal

 
Allure Bridal A1157L

A1157L Allure Bridal

 
Allure Bridal A1151L

A1151L Allure Bridal

 
Allure Bridal A1158L

A1158L Allure Bridal

 
Allure Bridal A1169L

A1169L Allure Bridal

 
Sleeves Only A1150SL

A1150SL Sleeves Only

 
Sleeves Only A1150PSL

A1150PSL Sleeves Only

 
Sleeves Only A1151SL

A1151SL Sleeves Only

 
Allure Bridal A1156L

A1156L Allure Bridal

 
Jacket Only A1168J

A1168J Jacket Only

 
Allure Bridal A1100

A1100 Allure Bridal

 
Allure Bridal A1110

A1110 Allure Bridal

 
Allure Bridal A1112

A1112 Allure Bridal

 
Allure Bridal A1115

A1115 Allure Bridal

 
Allure Bridal A1113

A1113 Allure Bridal

 
Allure Bridal A1106

A1106 Allure Bridal

 
Allure Bridal A1102

A1102 Allure Bridal

 
Allure Bridal A1108L

A1108L Allure Bridal

 
Allure Bridal A1101

A1101 Allure Bridal

 
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Select up to 3 sizes
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Shop by Event

  • Wedding Dresses
  • Bridesmaids
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  • Prom
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Wedding Dresses

  • Allure Wedding Dresses
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  • Maggie Sottero Wedding Dresses
  • Morilee Wedding Dresses
  • Sincerity by Justin Alexander Wedding Dresses
  • Stella York Wedding Dresses

Tuxedos & Suits

  • Tuxedo and Suit Purchase
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More Styles

  • Allure Romance Wedding Dresses
  • Collette by Mon Cheri
  • Essense of Australia
  • Amy & Eve
  • New Arrivals
  • Sale Wedding Gowns
  • Plus Size Wedding Dresses