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Allure

Regal and Elegant
Allure is known for sparkly lace, dramatic silhouettes, and beaded details. These gorgeous, feminine styles will make you feel like a total goddess.

From glittering crystal beadwork sprinkled across floral appliques to delicate spaghetti straps, Allure has something beautiful for every bride. Romantic off-shoulder silhouettes, feminine laces and timeless Mikado all partner with statement-making accents to craft the perfect bridal look. This collection is priced at $1800 to $3200. Let our trained bridal stylists assist you at our intimate boutique in historic downtown New Braunfels with our big city selection and small town service.

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A1360L Allure Bridal

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A1157 Allure Bridal

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A1168J Jacket Only

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9952T Allure Bridal

9952T Allure Bridal

9902 Allure Bridal

9902 Allure Bridal

9808T Train Only

9808T Train Only

A1401L Allure Bridal

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A1420 Allure Bridal

A1351L Allure Bridal

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A1359A Allure Bridal

A1359A Allure Bridal

A1360 Allure Bridal

A1360 Allure Bridal

A1252L Allure Bridal

A1252L Allure Bridal

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A1256 Allure Bridal

A1256 Allure Bridal

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A1259L Allure Bridal

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A1263 Allure Bridal

A1264 Allure Bridal

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A1169L Allure Bridal

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A1471 Allure Bridal

A1471 Allure Bridal

A1471L Allure Bridal

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A1471LSK Allure Bridal

A1472 Allure Bridal

A1472 Allure Bridal

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A1472W Allure Bridal

A1472W Allure Bridal

A1473 Allure Bridal

A1473 Allure Bridal

A1473A Allure Bridal

A1473A Allure Bridal

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CONTACT US

275 S. Seguin Ave
New Braunfels, TX 78130

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HOURS OF OPERATION
  • Monday: 9:30-5:30
    Tuesday: 9:30-5:30
  • Wednesday: 9:30-5:30
    Thursday: 9:30-8:00
  • Friday: 9:30-5:30
    Saturday: 9:30-4:00
  • Sunday Closed
  • Call to book an after hours VIP appointment!
INFORMATION & FORMS
About Us
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The Knot Best of Weddings - Hall Of FameCelebrations Bridal and Prom
  • Wedding Dresses

    • Overview
    • Take the Style Quiz
    • Grace & Joanie
    • Bridal by Designer
    • Bridal Accessories
    • Request Appointment
    • Semi-Annual Sample Sale
    • View All
  • Plus Size

    • Overview
    • Request Appointment
    • View All
  • Mothers

    • Overview
    • Mothers by Designer
    • Request Appointment
    • View All
  • Prom

    • Overview
    • Model Search
    • Request Appointment
    • Tuxedos & Suits
    • View All
  • About Us

    • Overview
    • Meet the Team
    • Plan Your Visit
    • Upgraded Appointments
    • Alterations
    • Blog
    • FAQs
  • Tuxedos & Suits

    • Overview
    • Purchase Suits and Tuxedos
    • Rental Suits and Tuxedos
    • Fitting Guide
    • Request Appointment
    • Submit Tux Measurements
    • View All
  • Contact Us

    • Overview
    • Request Appointment
    • Directions to Store
    • Social Media
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Shop by Event

  • Wedding Dresses
  • Mothers Dresses
  • Prom
  • Tuxedos and Suits

Wedding Dresses

  • Allure Wedding Dresses
  • All Who Wander Wedding Dresses
  • Amy & Eve
  • Essense of Australia
  • Grace & Joanie Wedding Gowns
  • Maggie Sottero Wedding Dresses
  • Morilee Wedding Dresses
  • Stella York Wedding Dresses

Mothers

  • Cameron Blake Mothers Dresses
  • Feriani Couture & Gia Franco
  • MLNY Mothers Dresses
  • Montage Mothers Dresses

Tuxedos & Suits

  • Tuxedo and Suit Purchase
  • Tuxedo and Suit Rentals

More Styles

  • New Arrivals
  • Plus Size Wedding Dresses
  • Sale Wedding Gowns