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Allure

Regal and Elegant
Allure is known for sparkly lace, dramatic silhouettes, and beaded details. These gorgeous, feminine styles will make you feel like a total goddess.

From glittering crystal beadwork sprinkled across floral appliques to delicate spaghetti straps, Allure has something beautiful for every bride. Romantic off-shoulder silhouettes, feminine laces and timeless Mikado all partner with statement-making accents to craft the perfect bridal look. This collection is priced at $1800 to $3200. Let our trained bridal stylists assist you at our intimate boutique in historic downtown New Braunfels with our big city selection and small town service.

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E215 Abella by Allure
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E215 Abella by Allure

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R3653 Romance Bridal by Allure

3508L Romance Bridal by Allure
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9681 Allure Bridal
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MJ420 Madison James Bridal by Allure
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MJ420 Madison James Bridal by Allure

E174 Abella by Allure
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E174 Abella by Allure

E206 Abella by Allure
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E206 Abella by Allure

R3712 Romance Bridal by Allure
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3511 Romance Bridal by Allure
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3511 Romance Bridal by Allure

9863 Allure Bridal
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9951 Allure Bridal

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9953 Allure Bridal

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9908 Allure Bridal

9908 Allure Bridal

A1319 Allure Bridal

A1319 Allure Bridal

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CONTACT US

275 S. Seguin Ave
New Braunfels, TX 78130

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HOURS OF OPERATION
  • Monday: 9:30-5:30
    Tuesday: 9:30-5:30
  • Wednesday: 9:30-5:30
    Thursday: 9:30-8:00
  • Friday: 9:30-5:30
    Saturday: 9:30-4:00
  • Sunday Closed
  • Call to book an after hours VIP appointment!
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Shop by Event
  • Wedding Dresses
  • Mothers Dresses
  • Prom
  • Tuxedos and Suits
Wedding Dresses
  • Allure Wedding Dresses
  • All Who Wander Wedding Dresses
  • Amy & Eve
  • Essense of Australia
  • Grace & Joanie Wedding Gowns
  • Maggie Sottero Wedding Dresses
  • Morilee Wedding Dresses
  • Stella York Wedding Dresses
Mothers
  • Cameron Blake Mothers Dresses
  • Feriani Couture & Gia Franco
  • MLNY Mothers Dresses
  • Montage Mothers Dresses
Tuxedos & Suits
  • Tuxedo and Suit Purchase
  • Tuxedo and Suit Rentals
More Styles
  • New Arrivals
  • Plus Size Wedding Dresses
  • Sale Wedding Gowns
Wedding Dresses
  • Overview
  • Take the Style Quiz
  • Grace & Joanie
  • Bridal by Designer
  • Bridal Accessories
  • Request Appointment
  • Semi-Annual Sample Sale
  • View All
Plus Size
  • Overview
  • Request Appointment
  • View All
Mothers
  • Overview
  • Mothers by Designer
  • Request Appointment
  • View All
Prom
  • Overview
  • Model Search
  • Request Appointment
  • Tuxedos & Suits
  • View All
About Us
  • Overview
  • Meet the Team
  • Plan Your Visit
  • Upgraded Appointments
  • Alterations
  • Blog
  • FAQs
Tuxedos & Suits
  • Overview
  • Purchase Suits and Tuxedos
  • Rental Suits and Tuxedos
  • Fitting Guide
  • Request Appointment
  • Submit Tux Measurements
  • View All
Contact Us
  • Overview
  • Request Appointment
  • Directions to Store
  • Social Media
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